SMO or Social Media Optimization refers to using Social Media Pages to promote company, brand or information thereby increasing awareness to social media audiences. Social Media Marketing signifies marketing or advertising on social media platforms viz. Facebook, Twitter, Linkedin, Instagram, Youtube, etc.
Social Media presence has become an integral part of the business today. 78percent of the small business use social media for their business and to attract new clients. Social Media can be used for range of business activities like hiring and recruitment, promotion of an event or a product, announcing offers or bonuses, press releases, publishing magazines or newsletters, etc.
Further, Social Media Marketing provides then extra edge to target ads to respective users or desirable audience only. Advertising on social media platforms increases awareness on social media users thereby enhancing ROI.
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